Victor Brand Case Study

Diverse Strategies for Organizing

Southern California Edison

Southern California Edison (SCE) retained Diverse Strategies for Organizing (DSO) to provide professional consulting outreach services for the SONGS facility located in San Onofre, California.

Central Basin Municipal Water District

In an effort to conserve the area’s groundwater and reduce reliance on imported water, the Central Basin Municipal Water District ( CBMWD) constructed the Southeast Water Reliability Project (SWRP).

Aerojet Aerospace

Aerojet Aerospace & Information Systems (Aerojet Aerospace) hired DSO to conduct outreach regarding the proposed sale of the Azusa site to Northrop Grumman.

U.S. Department Energy

The Department of Energy hired CDM Federal Programs Corporation and DSO to conduct outreach for the Santa Susana Field Laboratory (SSFL) 2,850-acre site located in the Santa Susana Mountain range and Simi Hills between the San Fernando and Simi Valleys in Southeastern Ventura County, California.

Los Angeles Metropolitan Transportation Authority (Metro)

The SR-710 Community Conversations project goal was to involve residents, businesses, and key stakeholders of the north corridor region of Los Angeles, Pasadena, South Pasadena, Glendale, El Sereno, Alhambra, and San Gabriel in a series of discussions.

City of Los Angeles, Bureau of Sanitation

The City of Los Angeles Department of Public Works, Bureau of Sanitation, prepared a Solid Waste Integrated Resource Plan (SWIRP) to make Los Angeles a zero-waste city by the year 2030. The Solid Waste Integrated Resource Plan (SWIRP) will be the City’s 20-year master plan to achieve zero-waste. SWIRP continues to develop a six-year stakeholder-driven planning effort.

In one of the most crowded and inflated TV advertising sectors, this challenger brand gained awareness and stole share, using innovative technology and lateral TV planning to challenge the status quo of the bricks & mortar heritage brands.

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Key Challenges

Brand

Low general brand awareness amongst casual gamblers in the UK outside of specific horse racing circles.

1

Relevance

Crucially in the betting market, the relevance of the offer and it’s recency to the betting opportunity drives market share.

2

Innovation

How to use innovation to mimic the best parts of the Live-Odds strategy of competitors, whilst avoiding the crippling investment required.

3

Results

The RTAd system’s templates and rules allowed Bet Victor to rapidly publish pre-cleared new versions of any offer. This reflected their dynamic marketing needs and allowed rapid response to factors such as competitive activity.

235%

Increase in visits to betvictor.com

248%

Average uplift in number of bets placed

292%

Average uplift in stake

“When applying Real Time to specific and tactical offers, we have seen increases above and beyond 400% across some major KPI’s and this has definitely helped us improve our bottom line performance.”

Karl Riley

Marketing Director, Bet Victor (2013)

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