Schlosser begins by focusing on McDonald’s—to many, the symbol of American fast-food culture. McDonald’s is, as Schlosser writes, one of the largest companies in America, one of the largest retail property owners, and one of the major buyers of meat, bread, and potatoes. The techniques McDonald’s developed to make money from the sale burgers and fries—ideas like the franchising of stores, or the speeding-up of the food assembly process—have swept across the fast-food industry, into Taco Bells, Wendy’s, Burger Kings, pizza chains, and every other imaginable type of food.
For Schlosser, McDonald’s serves two purposes. It is, on the one hand, a very sensible subject for any treatment of the American food industry, as its buying power is vast, and its franchises are located in all fifty states. But McDonald’s, in addition to being an economic force, is itself a potent symbol—of the way Americans eat, and of the new “efficiencies” that have drastically altered our relationship to food.
Fast Food Nation, by Eric Schlosser Essay
1928 Words8 Pages
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new…show more content…
He wants to show a personal account of the difficulties that everyday people endure trying to accommodate different aspects of a fast food meal possible to the consumer. By stressing this, Schlosser also shows the need for the sanitation of fast food to be dealt seriously. He directs these ideas towards the less informed of American society. Schlosser wants to reach out to those that wish to become more informed of the fast food aspect of America, and to Americans, fast food has become a normal aspect of life. Even Professer Pothukuchi, of Wayne State University agrees that “fast food is destroying us: individuals, communities, work and family life, and indeed, our very connections with the world” (Pothukuchi 1). This book is intending the audience to steer away from what seems harmless, because fast food seems innocuous, when in reality is the opposite. Schlosser, in his novel, uses the first person narrative point of view. This aids the reader to see through his eyes all of the events he has seen from across the nation. He displays a large amount of irony and controversial discussion through this point of view, which in the end helps carry his purpose of the novel. In the sub-chapter Food Product Design, Schlosser mentions in his view point that, “everywhere I looked, I saw famous, widely advertised products sitting on laboratory desks and tables” (Schlosser 121). As he