Cover Letters for an Internal Position or Promotion
Promotion Cover Letter Writing Tips and Examples
When you're being considered for an internal position or a promotion, you may need to write a cover letter to officially apply for the new position within your company. What should you write in a cover letter for a job at a company where you already work? What's the best way to frame your credentials to secure a promotion?
What to Include in Your Cover Letter
A job promotion cover letter should clearly explain your interest in the job and delineate how you are qualified for the position.
The letter should also recap the experience you have had, your knowledge of your employer’s current mission and needs, and the progressive growth you have enjoyed within the company.
Don't presume that the hiring manager or department manager reviewing your qualifications will know your background just because you work for the company. This is especially true when applying for a position at a large company. Sharing the specific details of your history with the organization will help earn your resume a closer look and ensure that your qualifications get noticed. Also be prepared to discuss these qualifications during job interviews.
See below for a general cover letter for a job promotion, as well as one written for a retail position.
Sample Cover Letter for an Internal Position or Promotion
Dear Mr. or Ms. Last Name,
I would like to formally apply for the Assistant Communications Manager position in the Corporate Communications Department.
As you are aware, I have had extensive experience with [insert Name of Company], starting when I participated in your summer editorial intern program while I was still in college in [insert Year].
Since then I have been advanced through progressively more responsible positions in both the Human Resources and Marketing Departments.
During my tenure, I have developed exceptional writing and editing skills and have designed and implemented highly successful communications strategies at the departmental level.
I have also demonstrated my ability to work with leaders across business units and multiple lines of business, consistently earning exemplary scores on my annual performance evaluations by my supervisors.
In addition, I have been responsible for benefits communications and employee relations, as well as liaising with the company's clients and vendors to ensure that all projects are completed by established milestones.
These are just a few examples of my accomplishments and contributions to our company. I hope that you will find that this brief view, in combination with the attached resume, describes a dedicated employee of ABCD with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.
I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. Please let me know if there is any other information I can provide that will support my candidacy for this promotion.
Job Promotion Cover Letter for a Retail Job
Here's an example of a letter or email message used to apply for a job promotion to a management position at a retail store:
Subject: Application for Manager - Shoe Department
Dear [insert Name of HR Contact],
It was with great interest that I read that Human Resources is seeking applications for a new Manager in the Shoe Department. Please accept my resume for review and consideration for this role.
I have been with Casy's for a total of four years, two in my current position of Assistant Manager in the Children's Department, and two as a Sales Associate in the Junior Department. Before coming to Casy's, I worked for Mears as a Sales Associate in the Shoe Department as well as in the Men's Department.
With my experience in varied departments, I feel that I would be an asset as a Manager here at Casy's. In my capacity as an Assistant Manager, I successfully took on many of the Managerial duties in the Children's Department last year when Suzy Smith was out on maternity leave, and I would welcome the opportunity to bring that same stability, energy, and dedication to the Shoe Department within the vacancy created by Amy Jenner's sudden departure.
I appreciate your consideration for this position. It has been a real pleasure to come to work every day since you hired me, and I thus look forward to continuing to grow in my career at Casy's.
More About Getting Promoted
When you're working on getting a promotion, it may take some effort to get noticed by management. There are ways you can enhance your promotability and successful move up the career ladder. Take the time to ensure you're in a perfect position to make the best impression at work and to get that promotion you're seeking.
By Joyce Lain Kennedy
When you hope to rise through the ranks to nab a specific internal job, adequate research is a must. Sniff around for information among coworkers in the department housing the vacancy to find out what the job’s really about and why the previous job holder left. You want to be sure that the job is worth your effort to land and that you will accept it if offered.
The people you’re talking to may also be applying for the position and purposely not share the real deal. Discreetly try to get the facts before you show your hand.
Stephanie Clarke of New Leaf Resumes in Nanaimo, B.C., Canada, suggests that you seek a meeting and use a short e-mail note to schedule it with the appropriate manager. Here’s Clarke’s sample phrasing:
Undeniably keen on continuous improvement, one that includes fostering a lean workforce, I am submitting my application for the position of Continuous Improvement Coordinator.
My resume and cover letter provide examples of continuous improvements in identifying opportunities, building interdepartmental teams, providing staff training, writing reports, creating presentations — a full cycle of CI project rollouts.
With results that have, for example, recaptured $35K in AR write-offs, increased assembly by 200%, and saved $175K/year in staffing requirements, I hope you will see the benefit of meeting for further discussion.
I look forward to hearing from you.
Don’t apply for every open position at your company, even if it offers more money, more prestige, and more room to grow. Doing so dims your chances of being taken seriously. Your objective is to show that you’re perfect for some jobs and you’re cultivating a career path within the company — not merely looking to make more money any way you can.
Right things to say
Keep the following points in mind when preparing your statement:
Remember to show courtesy, tact, and charm in your writing style.
Make sure your manager knows that you’re pursuing another position within the company. Involve your manager from the beginning, and mention in your statement that you have your manager’s support.
Highlight your history of positive job performance and your desire to keep expanding your contribution.
Close the letter with a sentence or two talking about your loyalty to the company and enthusiastic expectation of a continuing relationship.
Wrong thing to say
Never hint that you think the company already has someone lined up for the position. (Even if you’re right, they won’t appreciate your cynicism.)
Tossing your hat into the ring for an open job where you work and expecting no competition is naive. Instead, take pains to write a first-rate statement of your interest, as these sample letters demonstrate:
Credit: Melanie Noonan — Woodland Park, N.J.
Credit: Vicki Brett-Gach, CPRW — Ann Arbor, Mich.